
Hard Target
Brief / Hard Target Crime Prevention required a cohesive and professional brand design to launch its new business, focusing on delivering personalised security assessments for homeowners and small business owners.
Project details /Hard Target Crime Prevention needed a brand identity that conveyed expertise, professionalism, and trust. The logo features an owl within a shield, symbolising wisdom and protection, embodying the client's experience as a PhD criminologist and researcher. A seamless website was developed with easy-to-use functionality and an automated contact form for potential customers to book personalised security assessments.
What I loved about the project / Exploring a distinctive brand identity for a unique field was incredibly rewarding. Designing a logo that stood apart from typical security logos while showcasing expertise and professionalism was a fulfilling challenge, and seeing the client’s enthusiasm for the final result made it all the more special.